Objectives of the Music Industry Studies Program

Provide a learning environment that develops leaders who are prepared to meet future challenges in the music industry. The Music Industry Studies program expects its graduates to flourish in a diverse, dynamic, and global environment, and offers a learning community in which:

• Recording and Production students embrace the art and science of sound recording through the integration of artistic preparation, technical innovation, and entrepreneurial practice.
• Music products students investigate the design, production, marketing, distribution and sale of musical instruments and products.
• Music business students explore the dynamics of the music business, addressing the role of creative decision-making and leadership in organizational effectiveness, management, promotion, copyright, and law.

For more information about Music Industry Studies, contact Ms. Kim Wangler at wanglerkl@appstate.edu.

Music Industry - The Complete Picture

A conservative estimate of the total net worth of the music industry is $25 billion. The industry encompasses a variety of professional areas including recording arts, music technology, arts management, promotions, music merchandising and manufacturing. Music Industry Studies addresses each of these areas, encourages exploration and embraces the entrepreneurial spirit.

Who Studies Music Industry?

Students who wish to enjoy a career in music but understand that diversity will be essential in order to weather the hardships commonly associated with that career choice. Students in the Music Industry Studies program develop the artistic sensibilities needed to be a professional musician and acquire the business knowledge and technical skills needed to prosper.

Where do Music Industry graduates work?

Yamaha International Corporation, Mercury Records, EMI Music Publishing and Boosey and Hawkes Publishing, Inc. to name a few places. Music industry students enjoy rewarding and varied careers in the music profession after completing their studies at Appalachian.

Auditions for Admission - link for requirements

The program in Music Industry Studies requires students to develop musical skills as well as business knowledge and technical skills. All students wishing to enter the program in Music Industry Studies therefore must successfully complete an audition on their principal instrument or voice. The Hayes School of Music schedules four audition dates each year. In addition, individual appointments are possible. Please contact Janet Seatz at seatzja@appstate.edu for more information concerning auditions for admission and scholarship.

SUPPLEMENTAL REQUIREMENTS FOR ENTRANCE INTO THE MUSIC INDUSTRY STUDIES PROGRAM AT APPALACHIAN STATE UNIVERSITY

Resume

Please provide us with a one page resume that outlines what you have done up to this point in your career. You may include any information that shows us you are ready to pursue a demanding, competitive career field. You may use any format you would like, but be sure to show us your creativity through this exercise.

Biography

We would like you to tell us a little about yourself in this essay, using the following format. In the first paragraph, please tell us about where you are from, what instrument you play and how long you have played, and anything else you would like us to know about you. In the second paragraph, please tell us about your interactions with the music industry up to this point – and what you have seen that you think you would like to be part of. In the last paragraph, please tell us where you see yourself ten years from now. We realize that is likely to change as time goes on, but many studies have shown that people with thoughtful, written out goals are much more likely to succeed in their chosen careers. Please construct your paper in Microsoft Word, using 11point Courier font. Plan to bring a physical (paper) copy of this essay to your audition here at the school.

Hayes School of Music Faculty

The Hayes School of Music is accredited by the National Association of Schools of Music. The faculty of the Hayes Schooll of Music is composed of performers, teachers, and composers who have studied at the finest schools of music in the world. Music industry students enjoy interaction with the Music Industry Advisory Board, a group of consumate industry professionals who share their knowledge and practical experience with the music industry students.

Nashville Advisors (L-R) Doug Grau, Copyright.net; Terry Choate, the Magnet; Michael Omartian, Omartian Productions; Ed Kee, Brentwood Records; Gary Overton, EMI Publishing, Denise Stiff, DS Management; Pete Fisher, Grand Ole Opry; John Briggs, ASCAP; Paul Corbin, BMI.