Bachelor of Science in Music Industry Studies

The Bachelor of Science in Music Industry Studies degree prepares students for a wide variety of career opportunities in the $100 billion music industry. By embracing an entrepreneurial spirit and focusing on experiential learning, we prepare students to be leading professionals who, by understanding principal foundations both in music and business, advance the art of music making within a business context. Students in our program pursue many career opportunities including: 

  • Record Label Management
  • Artist Management
  • Entertainment Law
  • Recording Arts
  • Designing, Building and Selling of Musical Instruments
  • Work with Orchestras and other Non-Profits 

Join Our Program!

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Admissions

In addition to the general Appalachian State University application, any student interested majoring in music, regardless of degree program, must audition successfully before the Hayes School of Music faculty. Click here for information on auditions.

In addition to the audition on their principal instrument or voice, students interested in Music Industry Studies must supply two additional documents. See Supplemental Requirements here.

Costs

Appalachian offers an outstanding education at a great price. See why national publications consider us a "best value."

Music Scholarships

Classes

Classes in the Music Industry Studies program include the Hayes School of Music's core curriculum: private instrument/voice study, ensemble participation, specialized classes in music theory, music history and world music.

Additionally, students in this program take specific courses related to three different concentrations:

  • Recording and Production
  • Marketing and Promotion
  • Manufacturing and Merchandising

Courses include theoretical, practical and observational approaches. Successful completion leads to a capstone internship, which generally occurs in a major music center such as Charlotte, Nashville, Los Angeles or New York City.

More information

Program Faculty

The Music Industry Studies faculty includes experts in products development, marketing, management, legal affairs and sound recording.

Program director and internship supervisor is Ms. Kim Wangler. See the school's full faculty and staff listing.

Careers

Graduates of Appalachian's Bachelor of Science in Music Industry Studies degree are leaders in the music industry. They work as producers, recording engineers, talent agents, venue managers and retail managers.

Employers of our graduates include Yamaha International Corporation, Mercury Records, EMI Music Publishing, Blackbird Studios and Boosey and Hawkes Publishing Inc., to name a few.

Among our recent graduates are:

  • Dan Millice '10, who served as mastering engineer for Trey Songz' "Heart Attack." It was nominated for a 2013 GRAMMY Award for Best R&B Song.
  • Bobby Sain '10 was an executive producer for the 2013 film "Lee Daniels' The Butler" and raised $3 million for its production.
  • Michael Alvarado '10, whose ensemble "US" received two million views on Vine and recently signed a contract with a major record label.

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