The Bachelor of Science in Music Industry Studies degree provides skilled musicians with opportunities to develop expertise as professionals who will work in the $70 billion music industry. Music Industry Studies has more than 100 students and is the Hayes School of Music's second largest degree program.
Our graduates serve the state, region and nation as outstanding professionals who advance the art of music making within a business context.
Music Industry Studies embraces the entrepreneurial spirit while addressing specific areas of:
- recording arts
- music technology
- arts management
- artist management and promotion
- music merchandising
- musical instrument manufacturing
- Alumni are leaders in the music industry, working as producers, recording engineers, talent agents, social media marketers and retail managers.
- Students participate actively in Split Rail Records, the Hayes School of Music's student-run record company.
- All Music Industry Studies students participate in a capstone internship at a professional music company, usually in Charlotte, Nashville, New York, other major music centers.
- The multi-million dollar Robert F. Gilley Recording Studio features 4 independent control rooms, 13 edit stations, 3 recording spaces, and the largest, most diverse collection of professional audio equipment at any public university in North Carolina.
In addition to the general Appalachian State University application, any student interested majoring in music, regardless of degree program, must audition successfully before the Hayes School of Music faculty. Click here for information on auditions.
In addition to the audition on their principal instrument or voice, students interested in Music Industry Studies must supply two additional documents. See Supplemental Requirements here.
Appalachian offers an outstanding education at a great price. See why national publications consider us a "best value."
Classes in the Music Industry Studies program include the Hayes School of Music's core curriculum: private instrument/voice study, ensemble participation, specialized classes in music theory, music history and world music.
Additionally, students in this program take specific courses related to three different concentrations:
- Recording and Production
- Marketing and Promotion
- Manufacturing and Merchandising
Courses include theoretical, practical and observational approaches. Successful completion leads to a capstone internship, which generally occurs in a major music center such as Charlotte, Nashville, Los Angeles or New York City.